Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana

Enhancing smallholder farmers’ access to reliable, ready, and direct marketing channels is a prerequisite for sustainable food supply poverty reduction in the developing countries including Ghana. However, it great challenge farmers This paper analyzes factors that influence rice participation, intensity of using primary data from 199 three rice-growing districts Northern Region A double hurdle model was used empirical analysis. The study findings show lower percentage sold their output processors (direct marketing). Farm size, price per 85 kg bag, market information, credit increased participation channels, whereas payment period ownership bicycle reduced participation. concludes improving information availability would enhance channels.